Google set to distribute music video online

Google Inc the Search Engine leader has announced inking deals with Sony BMG and Warner Music Group for distributing their Video content online. The deal is aimed at fighting copyright abuse. The agreement would mean that Google users can have free access to Stream content from Warner Music and Sony BMG's Video music collections. Advertisers on Google will sponsor these Video contents and the revenue generated will be shared by Google and its content partners. The deal will also allow all those websites that take part in the Google Adsense Advertising Program to host Warner or Sony Music videos on their own site for free.The financial terms of the deal were not disclosed.A Warner Music press release said "Our partnership with Google is rooted in the pioneering approach we've used to offer fans more music, while benefiting artists and protecting copyrights."Thomas Hesse, the Global Head of digital business said “Google is a defining force in the ongoing development of the Internet, and we're extremely pleased to be expanding our video relationship with them,”Google has revealed that it plans to develop technology to let users mix some contents of the music companies into their own Videos.The stock prices of all the concerned Companies reacted as expected. Google shares rose $8.3 nearly 2% to $429.80 on the NASDAQ. Warner Music stock fell to $26.27, down 32 cents on the New York Stock Exchange. Sony American Depositary shares were down by 23 Cents to $37.55.In a related development, You Tube the online Video hub which had announced similar deals with Sony BMG and Universal Music Group is rumored to be negotiating a sale to Google. New York Times reported that the deal is expected to be to the tune of $1.6 billion though talks could still break down.